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Syllabus of Consumer’s Psychological Analysis |
 Ⅰ. Shopping Types Analysis |
 （1）Four types of characteristic description
（2）Four types of simulated demonstration
（3）Selling methods for four types of customers
| Ⅲ. Descriptions of Seven Types of Shopping Opinion |
（1） Analysis of seven types of weakness of shopping attitude
（2） Sales strategies and methods aiming at seven types of shopping attitude
（3） Psychological analysis of purchasing
（4） Description of seven types of purchasing psychology
（5） Analysis of seven types of weakness of purchasing psychology
（6） Strategies and methods for seven types of purchasing psychology
| Ⅳ. Analysis of Purchasing Behavior |
（1） Description of eight types of purchasing behavior
（2） Analysis of eight types of weakness of purchasing behavior
（3） Strategies and methods for eight types of purchasing behavior
| Ⅴ. analysis of purchasing concerns |
（1） Content analysis of purchasing concerns for (marketing unit, on-site communication, brand, price, function, quality, style, promotion, after-sale service,
value, trend)
（2） Presentation skills of content analysis of purchasing concerns for 11 types of customers
（3） Strategies and tactics of of content analysis of purchasing concerns for 11 types of customers
| Ⅵ. Analysis of customer buying motives |
（1） Analysis of two types of customer buying motives
（2） Live demonstrations of two types of customer buying motives
（3） Strategies and methods for two types of customer buying motives
| Ⅶ. Deep Demand Analysis |
（1） Maslow's Hierarchy of Needs Theory
（2） Need VS Demand
（3） Fishing theory
（4） General character and characteristic list
（5） Common demand list
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Summary |
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| review |
| Q&A |
| Award Certificates |
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| Business Etiquette |
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Course Target: |
Company manager, office worker and salesman
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Course benefits: |
1、Understand the importance of etiquette at work
2、Develop a habit of good manners
3、Leave a favorable impression in the customer’s mind
4、establish a good image of the company by professional etiquette
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Syllabus of Business Etiquette Course |
| Ⅰ. comprehensively understand the definition of Business Etiquette |
（1）Have clear definition of business etiquette
（2）Business etiquette is a general requirement of one’s grooming and manners in business activity. Grooming refers to one’s appearance. Manners refer
to one’s professional performance in business activity.
（3）Basic looks standards in business activity are hair style, makeup, hands and others.
（4）Basic appearance standards in business activity are dress, perfume and accessories.
（5）Basic bearing standards in business activity are station, appearance, sitting posture, eyes, sound, and smile.
 Play videos and pictures: play videos and pictures about DO&DON’T in business activity so as to ascend business etiquette standard
Interactive exercises: Practice basic business etiquette
| Ⅱ. STAR LAW, a charming etiquette, and specific etiquette in the business situation and practice excises |
（1）STAR law, a charming etiquette, is a constant key point of success in any business activity.
（2）Situation: Specific business situations
（3）Task: task need to complete
（4）Action: related specific actions
（5）Result: create a target image
| Ⅲ. Instructions and practice of various special etiquette in business situation |
（1）Exclusive characteristics of brand culture etiquette and workplace situation positioning. Every employee is a brand of RP
Brand’s culture elements must be reflected in one’s manners
（2）Manners in office STAR
Tips for different makeup, clothing and accessories in workdays of a charming OL
DO&DON’T for speech and deportment so as to leave a good impression in communication
Telephone etiquette for business calls
（3）Etiquette in large business conference and annual brand conference STAR
（4）Etiquette for Brand PR activities and social activities STAR
（5）Etiquette for business cocktail party and Gala Night STAR
GROUP DISCUSSION: set goals of exclusive characteristics of brand culture etiquette (find out arbitrary people, designs, accessories, vehicles and etc in
the mainstream magazines and get a full idea of images of brand ambassador in daily life)
CASE STUDIES AND PICTURE PRESENTATION: get to know etiquette in various business situation , clear all specific situations, themes, contents and
requirements in business activities as well as wear appropriate makeup, clothing, demeanor and, what’s more important, the influential manners.
Trainer will display aforementioned etiquette standards in business situation and decent makeup, clothing, accessories and manners in the specific
situation on site. Trainees can choose different situation to practice and the trainer will give on-site guidance.
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Summary |
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| review |
| Q&A |
| Award Certificates |
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| TTT Training |
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Course Target: |
Company personnel, internal trainer and director of sales department
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Course benefits: |
1、
Learn the basic methods and principles
2、
Better to cope with the problems arising from training
3、
Let more employees master basic training skills so as to enhance company stuff’s quality
4、
Professionalize internal training
5、
Learn how to draw up training materials suitable for their own enterprise
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Syllabus of TTT Training（this course is divided into three phrases and 2 days for each phrase） |
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