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Syllabus of Leadership |
 Sales Management |
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Course Target: |
 Company sales leader, middle and senior management
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Course benefits: |
1、Notes for Sales Management Process
2、customer type analysis
3、 How to handle customers’ objections
4、How to reach a good consensus with customer
5、
Auxiliary methods to achieve the performance
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Syllabus of Sales Management |
| Professional Selling Skills |
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Course Target: |
Sales representatives, sales executives, sales managers, business executives
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Course benefits: |
1、Make marketing personnel be easy in management and able to develop their performance by achieving consistency of selling ideas, attitudes and
methods
2、Improve trainers’ ability, knowledge and skills by making simple but profound analysis and perspective of their psychology, confidence and selling skills.
3、Strengthening training and get a better understanding by drilling simulated exam
4、Enhance the sales staff scientific thinking and literacy heritage by deepening understanding of strategic thinking mode and importing smart consultative
sales model
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专业销售技巧课程大纲 |
 Ⅰ. Must high quality of excellence salesmen |
1．Personality and moral
2．Willing to pursuing excellence
3．Knowledge and skills of training
4．pandect
| Ⅱ. Skills and procedures for professional selling |
1．Successfully and effectively win opportunities to visit
 1） Have access to effective customers’ lists
2）Recognizing effective customers
3）Getting a successful solicitation of customers’ invitation
4）Preparing for the visit
2．Manage to get a successful solicitation of customers’ invitation during the visit
1） Excellent and self-confident opening
2）Casting charisma
3）Good product description
3．strategic questions and listening
1） Open-ended and closed questions
2）Listening skills
3）Observation skills
4．Identify customer needs and key barriers
1） Detection techniques
2） Identification of the key problems
3） Client’s problems and analysis of needs
5．Smart product introductions
1） Solutions and product introductions
2） Skills for lectures and demonstrations
3） Introduction of company teamwork
4） Sharing successful programs
6．troubleshooting objections from customer
1） Analysis of trouble’s structure
2） After listening analysis
3） Showing empathy
4） Raise new diversified solutions
7．the success of the signing a contract
1） The timing of signing a contract
2） Skills and attitude
3） Try for a contract
| Ⅲ. Course summary and following-up |
1．Final Simulation Test
2．Curriculum review and analyze
3．Tracking the progress of the post-training
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Summary |
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| review |
| Q&A |
| Award Certificates |
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| Effective Public Speaking Skills |
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Course Target: |
Professionals, supervisors or managers who often need to carry out internal and external speech
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Course benefits: |
1、Learn how to effectively analyze and organize the content of speech
2、Master behavior skills for a successful speech and arouse the audience's actions
3、how to answer questions in the speech and deal with tough audience and enabling the audience to keep the attention at the same time
4、learn how to effectively use visual aids
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Syllabus of Effective Public Speaking Skills |
| Ⅰ. Opening speech |
Trainees discuss together and understand what is speaking ability, clearly understand what are the main characterization of effective presentation
| Ⅱ. Basic communication skills |
By means of the introduction of the model of the effective communication, let the trainees know what must be done and what to avoid as far as
possible in the effective communication
| Ⅲ. Preparation for speech |
Through the analysis of audience characteristics and understanding of the background of the speech, let trainees learn examine theme from the
audience's perspective, prepare for a speech according to relevant background, use of related test tools to verify the lecture topics and preparation of
presentation materials
| Ⅳ. The organization of speech |
Through speech structure learning, i.e. opening speech, main content of the speech and conclusion, trainees master the various parts of the main
tasks to be completed. Then, they supposed to get a better understanding of the speech structure by practicing opening speech and the conclusion.
"Circular-style" speech and "persuasive" speech are the two main types of a speech. Through the discussion of these two main principles of a
speech, trainees are supposed to understand their characteristics and precautions.
| Ⅴ. Make a speech |
Trainees are supposed to maser the behavior of a successful presentation skills through the learning of 5 kinds of moderator skills, discussion of
how to control the presentation time, use of learning aids, and knowledge of how to make flexible use of various effective presentation of factors such
as stance, gestures, eye contact, smile, dress, language and speaking style, etc.
| Ⅵ. Eliminate tension, answer questions and respond to very few tough audience |
Through discussion, let students learn how to make a plan and preparation of the challenges during the speech, know the appropriate pressure on
the performance of speech is helpful ; know that a correct response to questions from the audience is the best opportunity for a addresser to clarify
and emphasize the main points of your speech. By using the five intervention techniques, trainees grasp how to deal with the challenges during the
speech and to ensure the smooth progress of speech.
| Ⅶ. Skill practice |
It is the best way to raise their level of speech by practice using speech skills learned from the course. The highlight of the training course is a
ten-minute speech practice which will be recorded so as to make a summary from trainees’ feedback and the trainer.
 Practical Application：Discuss how to combine the learned public speaking skills with practical work by recalling the urgent need to
improve presentations skills, as well as trainees’ own characteristics and advantages.
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Consumer Staples
